When it comes to fashion, Mykonos is the hot spot where the heart of European fashion beats. There would certainly be no overstatement if one claimed that here is where the new style trends are introduced.
The Parthenis brand in Mykonos has conquered the Greek market and its designs are considered to be innovating and popular with their soft draping, neutral colors and clinging wrap effect.
Dimitris Parthenis opened his first store in Athens in 1970. The next venture in 1978 was in Mykonos, a great source of inspiration for the designer, but also the stepping stone for international fame. Vast exporting activity of his creations in Europe and the USA reached its peak with the opening of flagship stores in Brussels and Los Angeles.
Today the Parthenis look remains timeless and simple with a unisex easy-living feel and a pure elegant Greek aesthetic. Orsalia Parthenis continues her father’s tradition based on the same concept and quality and mood.
While shopping in Mykonos, if you are looking for something truly unique, Parthenis is the place to be with its beautiful collection of cotton and silk garments.
When it comes to fashion, Mykonos is the hot spot where the heart of European fashion beats. There would certainly be no overstatement if one claimed that here is where the new style trends are introduced.
Dimitris Parthenis opened his first store in Athens in 1970. The next venture in 1978 was in Mykonos, a great source of inspiration for the designer, but also the stepping stone for international fame.
Vast exporting activity of his creations in Europe and the USA reached its peak with the opening of flagship stores in Brussels and Los Angeles. In the mid 80’s the Parthenis brand had conquered the Greek market and the designer was considered an innovator in his field.
Today the Parthenis look remains timeless and simple with a unisex easy-living feel and a pure elegant Greek aesthetic. Orsalia Parthenis continues her father’s tradition based on the same concept and quality and mood. The brand distributes its creations through its own stores, seeking expansion via a franchise network beginning in Patra in December 2007.
Having the experience of the operation of the brand’s own stores in urban centres as well as in summer resorts, the company provides the franchisee with the know-how for the right choice of space and the essential conditions for the most profitable and efficient operation of the store.
